The joint managing director of the Kairali Ayurvedic Group says there has been a spike in enquiries for setting up new branches after the global pandemic as awareness about the health benefits of traditional systems like Ayurveda is rising.
The Covid 19 pandemic has made people across the world sit back and think of their health and wellbeing and the need for building a strong immune system. People are increasingly falling back on systems like Ayurveda for immunity enhancement and to overcome lifestyle related ailments.
Service providers who have seamlessly amalgamated preventive wellness with world-class hospitality are finding a new opportunity in the evolving world of wellness tourism Gita Ramesh Joint managing director, Kairali Ayurvedic Group a Kerala-based Ayurvedic wellness retreat operator, confirms the new interest which has started converting into business enquiries to set up centres both inside and outside the country. Kairali has around 35 Ayurvedic centres spread across eight countries.
“People globally are paying more attention to their health as hectic lifestyles and increasing external stress have adversely impacted their overall wellbeing. There is a lot of growing emphasis on a healthier lifestyle and holistic wellbeing.
“There has been a spike in enquiries to open Ayurvedic centres both from the domestic market as well as internationally over the last one year. It’s mostly the private sector that having a role in popularising Ayurveda and it is our sole aim to make it so to benefit many more people across the world,” Ramesh said during an interaction with ET HospitalityWorld
The group which also manufactures Ayurvedic products is looking at creating new natural and herbal products that can appeal to young consumers.
“The new interest is bringing focus back on Ayurvedic products, and we are looking at having product presence across different levels of customers,” she said
As a woman entrepreneur who is an integral part of the decision-making in the family business, Ramesh feels that as Ayurveda emerges from the shadows and becomes a mainstream activity, it will present a lot of career and investment opportunities for women.
“More women should join this sector. I would like them to know that there are a lot of Investment opportunities. This sector has the potential to become mainstream in India. Ayurveda can show the right direction for health in future and they could evolve integrative healthcare models for the future,” she felt.
The Ayurvedic group continued with its expansion despite the pandemic. Kairali opened a new centre at the Namaste Dwaar at Mansurpur on Delhi-Haridwar Highway recently. They also renovated its flagship Ayurvedic Healing Village in Palakkad, Kerala, to prepare for post-pandemic demand. All 30 independent villas in the healing resort have been given a facelift.
“We operate NABH accredited centres offering 100 percent authentic Ayurvedic treatments for good health that lasts,” she said explaining the difference between a general health spa and Kairali centres.
Ramesh is also an author and has written two books – The Ayurvedic Cookbook and Ayurvedic Massages. She is planning her third which will be around balanced diets and preventive healthcare.
“I am coming out with another book that talks more on diets that help you in preventing you from falling I ll, and using these herbs and spices in your everyday diet,” she added.