Last Updated: October 09, 2025

Welcome to WhyAyurveda.org, the official knowledge and wellness portal of Kairali – The Ayurvedic Healing Village.
This Cookie Policy explains how and why cookies, pixels, and similar technologies are used on our website. It forms part of our Privacy Policy and Terms of Use.

1. What Are Cookies

Cookies are small text files placed on your device—such as a computer, tablet, or smartphone—when you visit a website. They store details like preferences, session IDs, and login information so that your browsing experience becomes smoother and more personalized.
We also use invisible tracking technologies such as pixels and web beacons to analyze website performance and visitor behavior in aggregate form. These technologies help us tailor our wellness content and optimize your experience while maintaining complete confidentiality.

2. How We Use Cookies

We use cookies to improve functionality, remember your settings and preferences (including your chosen dosha type or region), enable secure logins, enhance speed, analyze website traffic, and offer content that is locally and contextually relevant.
Note: Kairali does not use cookies to track you across other websites or to create behavioral profiles for advertising beyond WhyAyurveda.org.

3. Types of Cookies We Use

We use five main types of cookies on WhyAyurveda.org:

1. Essential Cookies are necessary for the basic functioning of the site, such as maintaining secure sessions, processing forms, and authenticating users. These cookies do not store any personally identifiable information and are automatically deleted when you close your browser.
   
2. Functional Cookies help remember your preferences—like language selection, location, and your previous Ayurvedic assessments—so that you have a consistent and personalized experience each time you return. These cookies typically remain active for up to 12 months.
   
3. Analytics Cookies collect information about how visitors interact with the website, including page views, time spent, and navigation patterns. This data is aggregated and anonymized. We may use tools such as Google Analytics or Matomo for this purpose, and such cookies are retained for up to 26 months.
   
4. Marketing Cookies are activated only with your explicit consent. They help us measure the performance of our wellness campaigns and deliver offers that are more relevant to your interests. These cookies may remain on your device for up to 12 months.
   
5. Third-Party Cookies originate from external services such as YouTube (for embedded videos), Google Maps (for location content), and Mailchimp or Facebook Pixel (for analytics and communication). Their use and storage duration depend on the respective third-party privacy policies.
   

4. Prior Consent and Cookie Blocking

In compliance with the EU GDPR, India’s DPDP Act 2025, and other applicable laws, non-essential cookies are blocked until you give explicit consent.
When you first visit our site, a banner appears allowing you to Accept All, Reject Non-Essential, or Customize Preferences.
Your preferences are remembered until you choose to modify them.

5. Third-Party Cookie Disclosure

Some cookies are set by carefully selected third-party partners who assist us in analytics, communication, and site optimization.
These include:

• Google Analytics / Tag Manager for usage insights (IP-anonymized).
• YouTube / Vimeo for embedded videos.
• Globaltravelexchange/ WhatsApp for email and notification delivery.
• Meta (Facebook Pixel) for opt-in marketing measurement.
  

All partners comply with international data-protection laws (GDPR, CCPA, DPDP 2025). They are contractually restricted from using this information for their own marketing or resale purposes.

6. How to Withdraw or Manage Consent

You can change or withdraw cookie consent at any time by clicking the “Cookie Settings” link available in the site footer.
Alternatively, you can disable or delete cookies via your browser’s privacy settings or use private/incognito browsing to prevent storage.
Please note that disabling cookies may limit website functionality, such as saving your Ayurvedic quiz results or maintaining login sessions.

7. Cookie Retention Periods

• Session Cookies expire when you close your browser.
• Persistent Cookies remain active for 6 to 26 months, depending on their purpose.
• Analytics Cookies are automatically anonymized after 26 months.
• Third-party cookies follow their own retention rules as stated in their individual privacy policies.

8. Data Collected via Cookies

Cookies may record non-sensitive data such as IP address (anonymized), browser and device type, pages visited, time spent, and interactions.
Chatbot interaction data, including conversation content, user wellness queries, AI response effectiveness scores, chat session duration, and user satisfaction with automated guidance. This data helps us improve our AI wellness recommendations and maintain conversation context across sessions.
This data helps us understand user preferences and optimize website usability. We do not use cookies to store health or financial data.

9. Legal Basis and Compliance

Our use of cookies follows the lawful bases of:

• Consent, for analytics, marketing, and third-party cookies, and AI chatbot interactions that process personal wellness information.
• Legitimate Interest, for essential and functional cookies necessary to deliver the website’s core services.

All processing complies with the GDPR (Articles 6 & 7), Digital Personal Data Protection Act 2025, and California Consumer Privacy Act (CCPA).

10. Security and Confidentiality

All cookie-related data transmissions are encrypted (HTTPS/TLS).
We perform periodic audits, enforce strict access control, and never sell or trade cookie-derived data.
Chatbot conversation data receives enhanced security measures, including end-to-end encryption for health-related discussions and restricted access limited to authorized wellness professionals and AI system administrators.

11. Updates to This Policy

This Cookie Policy may be updated from time to time to reflect legal changes or new functionalities.
The latest version will always be available on this page with an updated “Last Updated” date.

12. AI Chatbot Cookie Transparency

Our AI-powered wellness chatbot uses cookies to:

• Maintain conversation context and session continuity
• Store your wellness preferences and dosha assessment results
• Improve AI response accuracy based on user feedback
• Provide personalized Ayurvedic guidance recommendations

Important: You will be clearly notified when interacting with our AI chatbot versus human wellness professionals. All chatbot responses are for educational purposes only and do not constitute medical advice. Chatbot conversation data is subject to the same privacy protections as other personal information collected on our website.

13. Contact Information

For any queries or complaints regarding cookie usage or data protection, please contact our Data Protection & Grievance Officer:
Corporate Office: D – 130, Block D, Ambedkar Colony,
Mehrauli, New Delhi – 110030.
Email: [email protected]
Phone: +91-9555156156
Website: https://www.kairali.com