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Business Standard Published the News –
Kairali Ayurvedic to launch ‘Keya’ brand products

The well-known and widely circulated paper Business Standard featured
the news of Kairali Ayurvedic Group?s new venture wherein Kairali Ayurvedic will
launch a new ‘Keya’ brand to retail products such as ayurvedic oil, soaps and
shampoos in the domestic market by June this year. This news was flashed by PTI
and it also quoted Kairali Ayurvedic Group Director Abhilash Ramesh who said
that the company has already acquired land in Goa and Khajuraho and are also looking at overseas for setting up
new resorts.

Kairali Ayurvedic to
launch ‘Keya’ brand products

Kairali Ayurvedic
Group will launch a new ‘Keya’ brand to retail products such as oil, soaps and
shampoos in the domestic market by June this year.

“We will launch
Keya brand to retail our products in Indian market by June. We have a range of
150 products. We will scale up and start more products in the Keya brand. We
expect to have full product range under the brand in 8-10 months of
launch,” Kairali Ayurvedic Group Director Abhilash Ramesh told PTI.

The company will start
with essential oil, soaps, shampoo, conditioner moisturiser and hand wash under
its Keya brand.

At present, the
company sells products under ‘Kairali’ through hospitality groups and online.

The company, which has
a manufacturing plant in Tamil Nadu, is targeting 19 per cent turnover growth
in the current fiscal. The company reported turnover of Rs 25 crore in the last
financial year.

Kairali Ayurvedic
Group, which also has resorts, is looking to adding properties in Goa and Khajuraho.

“We have already
acquired land in Goa and Khajuraho. We are also looking at overseas,”
Ramesh said.

At present, the
company has resorts in Kerala, Rishikesh and Poland.

Published on: 4th
May2014

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