Kairali Ayurvedic Group, a distinguished leader in holistic wellness, has set an ambitious target to achieve ₹150 crore in revenue by the fiscal year 2026. This strategic vision, emphasizing organic growth, was recently featured in Business Standard, highlighting the group’s commitment to expanding its global footprint while preserving the authenticity of Ayurvedic traditions.
Strategic Expansion in Hospitality
A cornerstone of Kairali’s growth strategy is the expansion of its hospitality segment. The group plans to inaugurate a new 68-acre Ayurvedic Healing Village in Goa by December 2024, offering an immersive wellness experience that harmonizes traditional Ayurvedic therapies with modern amenities. Additionally, an international venture in Bali, Indonesia, is slated to commence operations in 2026, further cementing Kairali’s position as a global leader in Ayurvedic hospitality. These expansions are projected to elevate the segment’s topline revenue to approximately ₹75 crore by 2026, with an improved EBITDA margin targeting 20%.
Augmenting Ayurvedic Treatment Centers
Kairali Ayurvedic Centers (KAC), renowned for their authentic treatments, plan to enhance their presence by adding 20 new centers, bringing the total to 35 across 11 Indian states. This expansion is expected to bolster the workforce to 250 professionals, with a targeted EBITDA of 18%. The group is also exploring international markets, including Dubai, New Zealand, Georgia, and Lithuania, to extend its global footprint.
Scaling Ayurvedic Products Division
In the Ayurvedic Products division, Kairali Ayurvedic Products Pvt Ltd (KAPPL) aims to more than double its revenue, surpassing ₹50 crore by the next fiscal year from the current ₹20 crore. The strategy includes penetrating mass markets with smaller SKUs and expanding distribution networks to over 1,000 distributors across India. Plans are underway to establish warehouses in Europe and the United States to facilitate global distribution.
Manufacturing Excellence
Kairali’s manufacturing infrastructure comprises two state-of-the-art Ayurvedic factories located in Palakkad, Kerala, and Pollachi, Tamil Nadu. These facilities, spanning over 20,000 square feet, produce more than 400 Ayurvedic products, including medicines and herbal cosmetics. The company also serves as a contract manufacturer for several leading product makers, underscoring its industry prominence.
Commitment to Authenticity and Sustainability
Throughout its expansion, Kairali remains committed to maintaining the authenticity of Ayurvedic traditions. The group emphasizes organic growth, a debt-free balance sheet, and eco-friendly practices, including organic farming and sustainable resource management. This dedication ensures that Kairali’s offerings align with the principles of Ayurveda while meeting contemporary wellness needs.
Conclusion
As featured in Business Standard, Kairali Ayurvedic Group’s strategic initiatives reflect its unwavering dedication to bringing the benefits of Ayurveda to a global audience. By blending traditional wisdom with modern strategies, Kairali is poised to redefine wellness tourism and Ayurvedic care on an international scale, setting new benchmarks in holistic health and sustainable well-being.
Website: www.kairali.com
Call: +91-9555156156
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