A wonderful Article About the
Expansion Plans of Kairali Ayurvedic Group in Express Hospitality
Recently Express Hospitality Magazine came out with an
article about the expansion plans of Kairali Ayurvedic Group. The article says
that Kairali Ayurvedic Group has plans to expand across its different verticals
– Ayurvedic Destinations, Wellness Destinations and Ayurveda Centres.
Express Hospitality magazine a
fortnightly insight for the hospitality trade is one of the leading magazines
in India focusing on hospitality industry. It is published by the Business
Publications Divisions of the Indian Express Group, one of the largest media
corporations in India.
Kairali Ayurvedic Group
to guide investors in wellness
SUDIPTA DEV – Mumbai
Kairali Ayurvedic Group has plans to expand across its different
verticals – Ayurvedic Destinations, Wellness Destinations and Ayurveda Centres.
The group has also started a consultancy division and is also taking up
management contracts with other resorts. ?We prefer to own and operate our
properties, the consultancy division just came about because we saw a huge
market where people want to invest in wellness sector and Ayurveda. Our aim is
to guide people in the right way so that they do not just start anything in the
name of Ayurveda,? said KR Abhilash, director, Kairali Ayurvedic Group.
The different verticals in the group include Ayurvedic Destinations
(Ayurvedic Healing Village in Palakkad and Om Beach Ayurvedic Resort in
Gokarna) and Wellness Destinations (Estuary View Resort in Karwar). Two
upcoming properties are in Khajuraho and Goa. ?We want to cater to different
markets in unique locations. Khajuraho is a temple town, we want to cater to
that market, with a holistic approach by offering the same things that we
provide in our Ayurvedic Healing Village in Palakkad. The other location is
Goa, which is going to be a health retreat, however it will not be pure
Ayurveda,? he stated.
The properties are all owned and run by the group. The expansion, asserted
Abhilash, will not be rapid but more organic. ?We do not raise external funds.
We do all internal accruals itself so while the expansion won’t be very rapid
the scale is still there and it is big for us,? he added.
The group currently has 35 Ayurveda Centres, in India and overseas,
with plans to add 15 more. Over the next five to 10 years there are plans for
another 20 more centres. ?The target is about 75 centres. We are starting two
in Mumbai, Alibaug this month, the other upcoming ones are in Corbett and
Rishikesh. Abroad we are looking at one more centre in Saudi Arabia and few
other places as well,? mentioned Abhilash. There also also plans to add 10-15
more high-end rooms in Kairali Ayurvedic Healing Village. ?We are also adding
more treatment options and Yoga programmes there,? he said.
Regarding the
marketing strategy Abhilash pointed out that the group has a strong focus on
customer retention. ?We already have many corporate tie-ups. We have also made
significant investment in our online strategy,? he informed.
Published on: 15th
July 2013
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