Voyager’s World, in its magazine, wrote about Kairali Ayurvedic Group wherein Mr.Abhilash K. Ramesh spoke about the growing demand of Kairali as a wellness retreat among domestic travellers. The marketing strategy that Kairali adopts is concentrated mostly through white paper campaigning that highlights on knowledge and awareness related to Ayurveda and Yoga. Even government initiatives on Yoga has been approached to align the marketing plans. Kairali has seen the tremendous flourishing of Indian travellers into their spa resort for various reasons related to health issues, related to training purposes or related to seeking peace and tranquillity. This Ayurveda retreat in Kerala, operating from the year 1999 is a true symbol of the ancient medical science that offers serenity, purity and healthy food too. Their organic farm has a variety of fruits and vegetables that straight away reaches the kitchen. The authenticity of Ayurvedic treatments, Yoga and Meditation makes Kairali one of the best wellness travel destination.

“WELLNESS TRAVEL FORESEES GOOD GROWTH THROUGH INDIAN DOMESTIC TRAVELLERS

Abhilash K. Ramesh, Executive Director, Kairali Ayurvedic Group says “We have seen that the domestic travellers seeking customized treatment so are witnessing a high rise in demand from within India”.

Marketing Plans

Most of our marketing plans are white paper campaigning that highlights on knowledge and awareness on Ayurveda and Yoga. In the recent past we have aligned our marketing plan with the Indian government initiative on Yoga. This year we have spawning our interest on the Domestic market which caters to 43% of our group business.

Travellers

The Indian market has witnessed the domestic market growing each year, we have seen bookings not only from local patients but across whole country. Mjoritynumbers are dominated by the female section but a large number of enquiries can be seen from married couples in their late 30s and early 40s who seek personalised solutions and a break from their concrete life.

As a wellness travel destination how is the property been promoted with the various treatments?

According to the most recent data obesity exceeds by 35% in metropolitan cities. Heart diseases have become common even in individuals in their 20s. Our contemporary campaign “Seasons of Ayurveda” targets health issues related to Women, obesity and heart diseases. With specific attention to major health relatedissues SOA will donate a designated time-period and will provide free doctor consultation, effective solutions and exciting offers.

Wellness Travel is growing in India are you expecting this concept to grow tremendously in a few years explain?

The Indian wellness industry is expected to grow at a compoundedannual growth rate (CAGR) of 12 per cent for the next five years to achieve a Rs. 1,50,000 crore turnover by 2019-20. A report by Federation of Indian Chamber of Commerce and Industry (FICCI) has titled Wellness Industry as a huge business opportunity.”

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