International Wellness Conclave (IWC) 2018 was an initiative to bring in all the health and wellness experts in one platform so that the spa and wellness industry would be alleviated to a greater height and where disciplinarians can ideate and discuss the possibilities of discovering new learnings unique to the Asia/ Middle East region. IWC also serves as an ideal meeting point for wellness industry experts to network and discover innovations.
Kairali Ayurvedic Group, a 100-year-old Ayurvedic brand was invited to the event for being an ancient contributor towards the development of the health and well-being fraternity. Mrs. Gita Ramesh, the Joint Managing Director of the group took charge and shared her views on how Ayurveda is relevant in keeping the mind, body and soul healthy and stress-free. She had discussed the need for creating a world inspired by natural healing techniques and how these procedures can be fruitful to lead a normal hassle-free life. The entire discussion was bifurcated into segments that included the following:
1. Ancient forms of discipline-in India
India has witnessed the emergence of many ancient forms of medical disciplines namely, Ayurveda, Sidha, Unani, Yoga and Homeopathy. These disciplines incorporate within their-school-different therapies that have numerous health benefits and which are of course-different to one another.
2. Origin of Ayurveda
The origin of Ayurveda is rooted deep to some 5,000 years ago. It is a discipline that caters to the well-being of the mind, body and soul. This ancient science true to nature is well accepted and is an effective way in keeping the mind and body healthy.
3. Ayurveda Meaning
As Ayurveda is derived from the word ‘Ayur’ which means ‘life’ and ‘Veda’ means ‘science’, this ancient healing system dates back to 5,000 years old. The Vedic philosophy on which Ayurveda orbits is that human beings are all part of nature.
4. Science of Life
According to Ayurveda, the human body is comprised of five elements- air, water, fire, earth and ether and can be categorised in three states namely, Vata that consists of air and ether, Pitta that consists of the elements of fire and water and Kapha that consists of the elements of water. These states are commonly known as doshas and if these doshas are not in perfect harmony, the individual suffers from imbalances in the body and suffers from different health issues. Ayurveda seeks to address this state of imbalance through the process of holistic healing.
5. Aim of Ayurveda
The modern-day lifestyle has plunged mankind into stressful lifestyle adaptation. With increased responsibilities and peer pressure today, human beings are prone to chronic illnesses and mostly lifestyle disorders which could vary from simple to complex health issues. Ayurveda emerges as the best option in today’s scenario because of its holistic healing techniques which remains unparalleled-through times. Prevention of disease and promotion of health is the primary focus of this ancient medical science.
6. Importance of Ayurveda
Importance of Ayurveda cannot be explained in few words as it has a dynamic reach which is yet to be explored completely. When modern medicines only suppress-the disease and suffering for a short span of time, Ayurveda altogether takes a different route to cure the illness with permanent effective results. Modern medicines have lost their vitality with people finding severe side-effects. Now people in the West are more inclined towards this ancient technique as they have witnessed it as an alternative to modern medicines.
7. Ayurvedic Therapies
There are various therapies in Ayurveda like Abhyangam, Shirodhara, Navarakizhi, Pizichil, Podikizhi, Elakizhi and many more. Out of these, Abhyangam and Shirodhara are considered to be the best to be introduced in the aesthetic salons and spas. These therapies are used in many Ayurvedic treatments that help to cure any health issue. Gradually, the wellness sector has been upgrading their practices and a paradigm shift has been noticed with people following the Ayurvedic way. Now we can observe the domestic market having the same scenario, where ample salons and spas are offering these therapies and have a very high demand.
The meaning of Abhyangam is oil application. This therapy can be done either with two or four hands. It stimulates both the left and the right side of the brain. The oil penetrates the cells of the body and heals it on a deeper level. The massage is given on the marma points which are vital areas in the body and is situated in the flesh, joints, bones, veins etc. These points have great significance on the person’s mind, body and spirit. It has been found very effective for improving one’s eyesight, longevity, sound sleep, vitality and a glowing skin. This therapy is also a preventive medicine and it rejuvenates the body and maintains the physique.
Shiro means ‘head’ and dhara means the ‘flow of therapeutic oils’. This ancient technique is powerful in relieving physical and mental tensions and stress. It provides rejuvenation and revitalisation of the human mind and body, diminishing the effect of ageing. It is a special therapy which is applied to various disorders in head, neck, ears, eyes, nose and skin.-
10. Importance of oils and other products
The importance of oil and products cannot be undermined in Ayurveda. To deliver authentic Ayurveda apart from training and knowledge its indispensable to have proper oils and other products along with a proficient training. It presents a huge scope of opportunities to establish an authentic training centre, undergraduate and postgraduate BAMS institutions, short-term courses for medical consultation. It also offers bundles of opportunities for exporting authentic kinds of ingredients and medicines to the countries acknowledging Ayurveda.
The International Wellness Conclave, 2018 was a successful event with everyone gearing up to make the world a better place to live in.