Kairali as an Emerging SME in the field of Ayurveda


Kairali Ayurvedic Group is a ten-decade old Ayurvedic brand, established in the year 1908. Since then the Group has been delivering outstanding results one after another and has never looked back ever since. When we hear the name Ayurveda, automatically the name Kairali comes to our mind. There have been various Ayurvedic brands other than Kairali, but as per the reviews by many guests at the health resort namely, Kairali-The Ayurvedic Healing Village, Kairali has swept the floor.

Progress towards Development

On the road to success, every organization whether small or big has to go through a lot of hardships. Kairali had it too. But it hasmanaged to achieve its position as one of the leading Ayurvedic brands and set an example regarding the maintenance of theauthenticity and thenatural touch of its entities. ET NOW, a reputed channel had featured Kairali Ayurvedic Group in order to make the masses a part of their success story. Mr. Abhilash Ramesh, the Managing Director of Kairali Ayurvedic Group had shared its story by making people understand how Kairali has been formed.
It has different ventricles and each division has a specific working department of its own. Kairali-The Ayurvedic Healing Village at Palakkad is an exquisite division of the Company that caters to every need of its guests with the help of its Ayurvedic treatments, therapists and doctors. All in all the serene atmosphere and environment creates a healing effect thus providing tremendous results.
The Ayurvedic Products that it makes are all tested by professionals and are authentic and natural. No chemicals are used in making those products for which Kairali is launching a new range of products for the European market as well. Everything goes through thorough analysis and tests after which it is distributed in the market.
Kairali stands for Ayurveda. Everything that is related to Ayurveda is their core competency. Marketing strategies are the key steps for any company to flourish. So in of case of the products division, what Kairali has done is that it has not only made Ayurveda a house-hold name in India, but it has spread its wings in abroad as well. Many third-party retailers have been brought into create a market for the Ayurvedic products like herbal infusion, Ayurvedic cosmetic, Ayurvedic equipmentetc.So the next step they would target is the export markets so that they can have a global reach and spread the goodness of Ayurveda.
Kairali Ayurvedic Group, keeping its vision and mission intact have been working from the very beginning in a dedicated manner. The reason behind this is that Kairali does not want to create a diluted version of Ayurveda but wants to create a pure, authentic and natural environment that actually helps the human commuinty developed.

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